Privacy Policy

Last updated: 26 September 2026

Homewear ("we", "us" or "our") operates this website and online store, including the products, services, content and features made available through it.

We use Shopify to operate our online store and process orders.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, contact us, or otherwise interact with Homewear.

For the purposes of UK data protection law, Homewear is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Email: homewearsupport@gmail.com

1. Personal information we collect

Depending on how you interact with our website and services, we may collect the following information:

Information you provide to us

This may include:

• your name;

• billing address;

• delivery address;

• email address;

• telephone number, where provided;

• payment and transaction information;

• order details;

• information you provide when contacting us;

• information you provide when requesting a return, refund or other customer service;

• information you provide when submitting a product review, where applicable; and

• any other information you voluntarily provide to us.

We do not normally receive or store your full payment card details ourselves. Payments are processed through our payment providers and Shopify's payment infrastructure, depending on the payment method you use.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address;

• browser type;

• device type;

• operating system;

• referring website;

• pages visited;

• products viewed;

• information about how you interact with our website; and

• other technical information necessary to operate, secure and improve the website.

Some of this information may be collected using cookies and similar technologies.

2. How we collect your information

We may collect personal information:

• directly from you when you place an order or contact us;

• automatically when you use our website;

• through Shopify and other technology providers that operate parts of our website or services;

• through payment providers;

• through delivery and fulfilment providers; and

• through advertising, analytics and other third-party services where applicable and where permitted by law.

3. How we use your personal information

We use personal information for the following purposes.

Processing and fulfilling orders

We use your information to:

• process and fulfil your orders;

• process payments;

• arrange delivery;

• provide order confirmations and updates;

• communicate with you about your order;

• handle returns, refunds and other customer service requests; and

• provide products and services you have requested.

The lawful basis for this processing is generally performance of our contract with you.

Customer service

We use information you provide when contacting us to respond to enquiries, resolve problems and provide customer support.

The lawful basis will generally be performance of our contract with you, legitimate interests, or another lawful basis where required by law, depending on the circumstances.

Legal and regulatory obligations

We may process personal information where necessary to:

• comply with legal and regulatory obligations;

• maintain appropriate business records;

• respond to lawful requests from public authorities;

• establish, exercise or defend legal claims; and

• prevent or investigate fraud or other unlawful activity.

The lawful basis may be legal obligation or legitimate interests, depending on the circumstances.

Website operation and security

We use information to operate, maintain and secure our website, detect fraudulent or malicious activity, protect our systems and prevent misuse.

Where appropriate, the lawful basis for this processing is our legitimate interests in operating a secure and effective online business.

Where cookies or similar technologies require consent, we will obtain the required consent before using them.

4. Google Ads and advertising

We currently use Google Ads to advertise Homewear and measure the effectiveness of our advertising campaigns.

Google Ads may involve the use of cookies, pixels, tags and similar technologies to help us:

• measure how visitors interact with our website after viewing or clicking an advertisement;

• measure the effectiveness of our advertising campaigns;

• understand which advertisements lead to visits, purchases or other actions;

• improve our advertising campaigns; and

• where applicable and where legally permitted, show more relevant advertising.

Depending on the Google Ads features we use, information such as your IP address, device information, browser information, website activity, advertising interactions and conversion information may be processed by Google and/or made available to Google through our website.

Where Google Ads uses cookies or similar technologies for online advertising, tracking, remarketing, personalised advertising or related purposes, we will obtain the consent required under applicable UK law before using those technologies.

The ICO states that storage or access technologies used for online advertising require consent under PECR, including technologies used for advertising-related tracking and profiling.

Google also requires advertisers targeting users in the UK to provide appropriate disclosures and obtain consent where legally required for cookies and the collection, sharing or use of personal information for personalised advertising.

Where we use Google Ads in a way that involves personal data being shared with Google for advertising measurement or other advertising purposes, we will do so in accordance with applicable data protection and electronic-privacy requirements.

For information about how Google processes personal information, please refer to Google's own privacy information.

5. Marketing communications

If you sign up to receive marketing communications from us, we may use your email address or other contact information to send you promotional communications where permitted by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us.

UK electronic marketing is subject to the Privacy and Electronic Communications Regulations (PECR) as well as data protection law. We will only send electronic direct marketing where we have the appropriate legal basis and any consent required by law.

6. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to operate, including functions such as shopping carts, checkout and security.

Other cookies may be used for purposes such as:

• website analytics;

• remembering preferences;

• measuring advertising performance;

• Google Ads conversion tracking;

• advertising;

• remarketing or personalised advertising, where applicable; and

• understanding how visitors interact with our website.

Where applicable law requires consent for a cookie or similar technology, we will request consent before using it.

In particular, advertising-related cookies and similar technologies used by Google Ads will only be used where the required consent has been obtained.

You can manage your cookie preferences through the cookie controls provided on our website.

For more information about the specific cookies and technologies used on our website, please refer to our Cookie Policy.

7. Who we share personal information with

We may share personal information with trusted third parties where necessary to operate Homewear and provide our services.

These may include:

Shopify

We use Shopify to host and operate our online store, process and manage orders and provide various ecommerce services.

Payment providers

We may share information with payment providers so that payments can be processed securely.

Fulfilment and suppliers

Because Homewear uses a dropshipping fulfilment model, we may provide relevant customer information to suppliers, fulfilment providers and shipping partners so that orders can be prepared and delivered.

This may include your:

• name;

• delivery address;

• contact details;

• order details; and

• information necessary to fulfil your order.

Some of these providers may be located outside the United Kingdom.

Delivery companies

We may share relevant information with postal, courier and delivery companies to enable your order to be delivered.

Google Ads

We use Google Ads for advertising and advertising measurement.

Where applicable and where legally permitted, information may be shared with Google or collected through Google advertising technologies for purposes including conversion measurement, advertising performance and personalised advertising.

Where consent is legally required for this processing or for the associated cookies or similar technologies, we will obtain the required consent before carrying out that processing.

Professional advisers and authorities

We may disclose personal information where necessary to:

• professional advisers;

• insurers;

• payment and fraud-prevention providers;

• law enforcement or regulatory authorities;

• courts or other public authorities; or

• other parties where disclosure is required or permitted by law.

We do not sell your personal information as a standalone business activity.

8. International transfers

Some of the companies and service providers we use may process personal information outside the United Kingdom.

This may include Shopify, payment providers, Google, advertising and analytics providers, fulfilment providers, suppliers and delivery partners.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

This may include relying on an adequacy decision, appropriate contractual safeguards such as the UK International Data Transfer Agreement or Addendum, or another lawful transfer mechanism where applicable.

9. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time will depend on the type of information and why we need it.

For example, we may retain:

• order and transaction information for as long as necessary to fulfil the order and deal with returns, refunds, complaints or disputes;

• information required for accounting and tax purposes for the period required by applicable law;

• customer service communications for as long as reasonably necessary to resolve the matter and maintain appropriate records; and

• marketing information until you withdraw your consent or otherwise object or unsubscribe, subject to applicable law.

We may retain certain information for longer where necessary to comply with a legal obligation or establish, exercise or defend legal claims.

10. Your UK data protection rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.

These may include:

• Right of access — you can ask for a copy of the personal information we hold about you.

• Right to rectification — you can ask us to correct inaccurate or incomplete information.

• Right to erasure — you can ask us to delete your personal information in certain circumstances.

• Right to restriction — you can ask us to restrict how we use your information in certain circumstances.

• Right to object — you may object to certain types of processing, including direct marketing.

• Right to data portability — in certain circumstances, you may request your personal information in a structured, commonly used and machine-readable format.

• Right to withdraw consent — where we rely on your consent, you can withdraw that consent at any time.

These rights are subject to certain legal conditions and exemptions, so they do not apply in every situation.

If you wish to exercise your rights, contact us at:

homewearsupport@gmail.com

We may need to verify your identity before responding to certain requests.

We will respond to valid requests within the timeframe required by applicable law.

11. Direct marketing

If you receive marketing communications from us, you can unsubscribe at any time.

You can do this by:

• using the unsubscribe link in a marketing email; or

• contacting us at homewearsupport@gmail.com.

You can still receive necessary non-marketing communications, such as order confirmations, delivery updates and information about transactions you have made with us.

12. Children's privacy

Our website and services are not directed specifically at children.

We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided us with personal information unlawfully, please contact us and we will consider the appropriate steps.

13. Data security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

14. Third-party websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policies of any third-party website you visit.

15. Shopify

Our online store is powered by Shopify.

Shopify provides technology and services that allow us to operate our ecommerce store and may process personal information in connection with those services.

Shopify may also use personal information in accordance with its own privacy policies and may act as a separate controller for certain processing activities.

For more information about how Shopify handles personal information, please refer to Shopify's privacy information.

16. Complaints

If you have a concern about how we have handled your personal information, please contact us first at:

homewearsupport@gmail.com

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.

You can find information about making a complaint on the ICO's website.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements or data-processing practices.

When we make changes, we will update the "Last updated" date at the top of this policy.

18. Contact us

If you have any questions about this Privacy Policy, our use of your personal information, or wish to exercise your data protection rights, please contact:

Homewear

Email: homewearsupport@gmail.com